VISUAL STORYTELLING DRIVING ENGAGEMENT & RETENTION
Graphic Design / Web Design / Illustration / Storytelling
my Approach
I create archetype-driven, illustrated storytelling that turns complex study abroad offerings into clear, high-converting experiences across print and digital.
SELECTED WORKS
Development: University of Minnesota students considering or actively applying to a study abroad program.
Outcome: Data and metrics showing low brand recognition and insufficient traffic both on LAC’s website and at the Resource Center
Role: Graphic designer, Illustrator, Animator.
Software used: Adobe Illustrator, InDesign, Character Animator, Premiere Pro, Audition.
Learning Abroad Center’s Avatars
Audience: University of Minnesota students considering or actively applying to a study abroad program.
Problem: Data and metrics showing low brand recognition and insufficient traffic both on LAC’s website and at the on-campus Resource Center.
Development: University of Minnesota students considering or actively applying to a study abroad program.
Outcome: Data and metrics showing low brand recognition and insufficient traffic both on LAC’s website and at the Resource Center
Role: Graphic designer, Illustrator, Animator.
Software used: Adobe Illustrator, InDesign, Character Animator, Premiere Pro, Audition.
Learning Abroad Center’s Avatars
Audience: University of Minnesota students considering or actively applying to a study abroad program.
Problem: Data and metrics showing low brand recognition and insufficient traffic both on LAC’s website and at the on-campus Resource Center.